NYLO Hotel Brands

NYLO has introduced two revolutionary and unique lifestyle hotel brands: NYLO and XP by NYLO. The two brands differ in price point (both development cost and ADRs), hotel facility programs, and amenities and service, but both offer guests unique, residential loft-style living with innovative design, smart style and unexpectedly affordable luxury.

The broad target category for NYLO and XP by NYLO is the transient business traveler. NYLO has been designed with this guest in mind and has all of the necessary amenities to serve the business traveler.

A hallmark of both brands is the loft-style accommodations or “guest lofts”. The guest lofts have over-sized windows, soaring 10-foot ceilings, exposed brick interior, custom-made furniture and lighting, original artwork, soft lighting and luxury bedding (including the incredibly received NYLO NYTE™ mattress.)

Both NYLO and XP by NYLO have dynamic and energetic public areas. NYLO features “LOCL”, a three-meal restaurant and bar that includes a library area with business center, a pool table, boutique shop and cafe. LOCL functions as a dining area, events venue, lounge, meeting place, cafe or living and relaxation room with free wireless internet connections. The atmosphere in LOCL changes throughout the day and night. The restaurant offers an eclectic but sophisticated cuisine including several healthy options and several market driven, local taste options. LOCL is uniquely designed for each NYLO hotel by different leading designers and aims to combine an element of the local market with an urban experience.

At XP, the gathering area and heart of the hotel is the lobby, which is an elegant yet energetic space with
20-foot ceilings, large windows and exposed brick. Plush furnishings and a fireplace warm up LOCL style space. The lobby has been designed to serve multiple purposes throughout the day. The focal point for the lobby is a large desk that serves multiple purposes: reception, bar or an area to work on a laptop. A full breakfast is served in the mornings and grab-and-go fare is available the rest of the day and night.

NYLO

Overview
Class	Full Service, Upscale
Number of Keys	150 - 200
Average Key Size	320 s.f.
Average Rates	$120 - $165
Rack Rates	$150 - $250
Primary Competitive Brands	Marriott, Sheraton, Hilton, Westin, Doubletree
Secondary Competitive Brands	Aloft, Hyatt Place, Courtyard by Marriott, Hilton Garden Inn
Amenities
F&B Area	+/- 3,500 s.f.
F&B Service	Three meal restaurant, bar & cafe
Meeting Facilities	2,000 - 10,000 s.f.
Fitness Center	900 - 2,100 s.f. fitness center with his and her changing rooms & steam and sauna room
Other/Optional	ballroom, courtyard, pool optional
Buildings and Sites
Gross S.F.	80,000 - 105,000 s.f.
Gross S.F./Key	500 - 525 s.f.
Land Size	3.5 - 4.0 acres
Frame	Tunnel form concrete
External Wall System	Double brick masonry
Construction Period	10 -12 months
Costs Per Key
Hard Construction Costs	$68,000 - $74,000
Room FFE & OSE	$10,000 - $12,000
Public Area FFE & OSE	$4,000 - $5,000
IT	$2,000 - $3,000
Total FFE & OSE	$16,000 - $20,000
Costs/Key*	$84,000 - $94,000
Total Costs/Key**	$120,000 - $165,000
* Costs include only hard costs, FFE and OSE
** Total costs include hard costs, FFE, OSE, site work, A&E, soft costs, financing and land (all in)
XP
Overview
Class	Select Service, Upscale
Number of Keys	90 - 140
Average Key Size	265 s.f.
Average Rates	$90 - $120
Rack Rates	$125 - $165
Primary Competitive Brands	Aloft, Hyatt Place, Indigo, Cambria Suites, Courtyard, Hilton Garden Inn
Secondary Competitive Brands	Hampton Inn, Holiday Inn Express
Amenities
F&B Area	+/- 2,500 s.f.
F&B Service	Full breakfast, grab-n-go lunch and dinner, bar
Meeting Facilities	500 - 2,000 s.f.
Fitness Center	500 - 1,000 s.f. fitness center
Other/Optional	courtyard, pool optional
Buildings and Sites
Gross S.F.	40,000 - 58,000 s.f.
Gross S.F./Key	400 - 425 s.f.
Land Size	1.8 - 2.5 acres
Frame	Tunnel form concrete or stick
External Wall System	Double brick masonry wall
Construction Period	9 -11 months
Costs Per Key
Hard Construction Costs	$46,000 - $52,000
Room FFE & OSE	$5,000 - $7,000
Public Area FFE & OSE	$2,000 - $3,000
IT	$2,000 - $3,000
Total FFE & OSE	$9,000 - $13,000
Costs/Key*	$54,000 - $65,000
Total Costs/Key**	$85,000 - $110,000

Download NYLO Brochure